Senior Marketing Specialist (Marketing)
Pay Rate: $25 - $26 per hour
Mission-Driven Career Opportunity
One of the leading affordable housing nonprofits in the area, Habitat Charlotte Region partners with hundreds of families each year through affordable homeownership, home preservation and financial literacy training. As a Marketing Manager, you'll play an integral role in our vision of a world where everyone has a safe and affordable place to live.
Why Join Habitat?
- Competitive salary and benefits
- Industry-leading healthcare, dental, vision, flexible spending accounts (healthcare and dependent care)
- Work/life balance supported by generous PTO
- Career development and promotion opportunities
- Casual working environment
- Retirement planning – a 403(b) with 3% organizational match
Position Purpose
The Senior Digital Marketing Specialist works as part of the Marketing & Communications team to increase awareness of Habitat Charlotte Region's available home product inventory and drive qualified prospects into our Homebuyer Program pipeline. This will be accomplished by planning and executing digital content, online user experiences, and advertising tactics supporting these growth initiatives. The Senior Digital Marketing Specialist works as part of the Marketing & Communications team to increase awareness of Habitat Charlotte Region's available home product inventory and drive qualified prospects into our Homebuyer Program pipeline. This will be accomplished by planning and executing digital content, online user experiences, and advertising tactics supporting these growth initiatives.
Essential Functions
- Support the planning and execution of advertising campaigns that deliver Habitat's value proposition to key audience segments who may benefit from our affordable home product offering
- Define user journeys and develop digital experiences that clearly outline Habitat's Homebuyer Program, streamline customer inputs and accelerate entry into our program
- Collaborate with internal partners to continually refine program participant engagement, ease of use and overall satisfaction
- Lead external agencies in the development of CGI and video assets to support online home product experiences; manage collection of architectural assets used in the creation of CGI and video content from internal sources
- Partner with the Family Services Team in developing and maintaining online education courses and resources for prospective Habitat homebuyers.
- Support Senior Content Marketing Specialist in content creation as needed
Required Knowledge, Skills and Abilities
- Bachelor's degree or equivalent combination of experience
- 3-4 years prior experience in traditional and digital marketing – radio, print, social media, email, PPC
- Proficiency using digital marketing tools such as HubSpot, Marketing Cloud, Meta, Google Ads, WordPress
- Intermediate photography and video editing skills
- Ability to take initiative and prioritize tasks; excellent time-management and problem-solving skills
- Strong project management skills and attention to detail
- Highly organized and deadline focused
Work Environment
This position requires working primarily indoors in an office setting, as well as driving between locations within service area in all types of weather.
Physical Demands
- Ability work in office environment as needed which requires ability to speak, hear, with the visual and manual dexterity to manage papers, reports, and typing
- Must embody the capacity to maintain the following for several hours at a time: use of company-provided computer, person or company-provided phone, sitting as required
- Ability to communicate in person, over the phone and/or via computer
- Ability to provide personal transportation to and from local events and assignments
- Drive between locations in Charlotte metro area
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the position. All employees may have other duties assigned at any time
